Global e-commerce major Amazon has staked claim that it has emerged as the leader in India's e-commerce market, overtaking local rival Flipkart, ahead of the crucial festival sales.
While Amazon is yet to disclose the dates for its annual ‘Great Indian Sale’, insiders said it might start from the third week of this month. Local rival Flipkart, with a $4-billion cash chest, expects to grow sales two to three times compared to last year, during its five-day ‘BigBillionDays’ sale that will begin on September 20.
“We have attained leadership position in India. In every parameter — traffic coming to our

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