You are here: Home » Companies » News
Business Standard

Auto Expo: DC Design to unveil indigenous supercar

Srinivas Krishnan  |  Mumbai 

India’s own automotive design house, DC Design, is all set to unveil a supercar at the forthcoming 2012 Auto Expo to be held in Delhi. Billed as India’s own supercar, the automobile is expected to be unveiled by film star Amitabh Bachchan at the show.

Designed and built ground-up by DC Design, the car will be a low-volume product that will be put together at the firm’s facility in Pune. Deliveries of the car are scheduled to begin by end-2013, once it goes through the requisite homologation process.

“With this car, we are making the transformation from a design house to a production house,” said Dilip Chhabria, the promoter of DC Design. “It will offer the looks, feel, dimensions, quality and fit and finish comparable to supercars from Lamborghini and Ferrari, minus the horsepower.”

Like the European supercars, the one from DC Design will be mid-engined, where the engine will be positioned behind the driver, between the two axles. Though further details of the car are awaited, it is expected to be powered by a V6 petrol engine sourced from Honda, but turbocharged in this application, with output in excess of 400 bhp. The kerb weight of the supercar, at 1,560 kg, is comparable to those from Europe and in terms of dimensions, will have a footprint close to a Lamborghini Murcielago or Aventador.

The firm plans to produce 300 units in the first full year and scale it up to 3,000 units subsequently. “It will come at an attractive price point. We are looking at a price of under Rs 30 lakh on-road,” said Chhabria. “We were planning to call it the Buddh, after India’s Formula One Circuit, but the response for the name has not been encouraging, so we are thinking up a new one now.”

Dear Reader,


Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Sat, December 31 2011. 00:02 IST
RECOMMENDED FOR YOU
.