BCCI media rights can be pure gold for Star India, Sony and Jio: Here's why

While Star and Sony would be slugging it out for BCCI rights to the Indian cricket team's bilateral international matches at home, Reliance Jio's entry could upset the apple cart for the two biggies

Sony India, having grabbed the broadcast rights to the international matches the Indian team will play in Australia and England, already has some 57 days of cricket under its belt in 2018-19. The Indian cricket team will be touring both these countries in the current financial year. But Star India has with it the rights for 60 days of bumper cricket bonanza, the Indian Premier League (IPL) T-20 series, which it bagged after ending arch rival Sony India’s 10-year reign. Meanwhile, Mukesh Ambani-controlled Reliance Jio Infocomm is joining the party and is eyeing some of the plum broadcast rights in