 "Jay Shah")
The BCCI on Tuesday reaffirmed its status as a cricketing behemoth by securing one of the biggest broadcast deals in the history of the sport, fetching an eye-popping Rs 48,390 crore ($6.20 billion) through IPL media rights for a five-year period, starting 2023.
While Disney Star retained their Indian sub-continent TV rights with a figure of Rs 23,575 crore (Rs 57.5 crore/game), the most sought-after India digital rights deal was acquired for Rs 23,758 crore by the Reliance-backed Viacom18.
The deal for package A and B is for 410 matches across five years with 74 matches each in 2023 and
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
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