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Callaway plans exclusive shops in India, expands product range

Press Trust of India  |  New Delhi 

Global golf equipment major Callaway today said it will open exclusive  stores in India as it expands product portfolio here.

"The plan is to open first pilot store in India by March next year and expand further depending on the market demand," Callaway Country Head (India) Vivek Mehta told PTI.

Currently, the company sells its products such as golf clubs, balls and accessories under Callaway Golf, Odyssey, Top-Flite and Ben Hogan brands at around 40 multi-brand stores across the country.

Commenting on the product range expansion, Mehta said the company is introducing premium labels such as Legacy and Razr in India ahead of launches in other developed markets.

Callaway has also launched a range of equipment under Warbird brand that has been developed for beginners in the game of Golf.

"We have launched the Razr range here, ahead of the launch in the US, Europe and Japan. Similarly, the premium range of golf equipment called Legacy that is sold in only Japan, Korea and China has also been introduced to India," he said.

Callaway Golf has partnered up with luxury automaker Lamborghini to develop the 'Razr' range that is made of light and strong material co-developed by the two

"Same material is being used in Lamborghini's latest car," Mehta said.

While 'Razr' irons are priced upwards of Rs 43,000 per piece, a driver will be sold with a price tag of around Rs 24,000 in India. "A driver from the Legacy range costs Rs 35,000 here," he said.

The 'Warbird' range is for beginners and amateurs who would want to spend less money on golf kits, he added.

Callaway, which used to sell its products in India through distributors, had set up a wholly-owned subsidiary called Callaway Golf India earlier this year.

Other than Callaway, there are other brands such as TaylorMade Golf, Nike, Titleist and Ping currently selling golf equipment in India.

First Published: Fri, December 10 2010. 17:23 IST