Business Standard

Cartiers took several generations to build trust, reputation: Brickell

'In the Cartiers' case, a few strategic marriages to the next generation of founders brought in funds to the family', said Brickell

Francesca Cartier Brickell

Francesca Cartier Brickell | Photo courtesy credit: Jonathan James Wilson

Pavan Lall
Francesca Cartier Brickell, sixth-generation descendant of Louis-Francoise Cartier, recently authored the book "The Cartiers: The Untold Story of The Family behind the Jewelry Empire" The Oxford graduate spoke to Business Standard about insights gleaned about the business of brands and luxury during independent research she undertook while working on her publication. 

The name Cartier is eponymous with luxury and pedigree. Were the family's early beginnings any different?

Actually, the first generation was very much working class and its leaders didn't even have the money to go school. Part of any brand building is always about the funds, and the Cartier founder

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First Published: Jan 30 2020 | 12:26 PM IST

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