Cash-flows are healthy, don't need funding: Grofers' Albinder Dhindsa

In a Q&A, the CEO and Co-Founder of the firm that has rebranded itself as Blinkit, dwells on the need for rechristening and the company's strategy going ahead

Grocery delivery company Grofers announced on Monday that it has rebranded itself as Blinkit. In the past four months, the eight-year-old company, which was valued at $1.07 billion when it raised $100 million from Zomato in July, has pivoted its business model from grocery deliveries to delivering essentials within 10 minutes. Albinder Dhindsa, CEO and Co-Founder of Blinkit, spoke to Deepsekhar Choudhury about the company’s strategy going ahead.

What drove you to take the decision to re-brand as Blinkit?

We are scaling up fairly quickly in the 10-minute deliveries space. So, we wanted our branding to reflect the speed and