Chinese brands look to encash on tournament as IPL retains all sponsors

Media planners say Vivo, Oppo and others will go all out on digital and TV, as IPL is only high-impact sports event from India this year. It also falls in festive season, which is key for phone brands

The decision of the Governing Council of the India Premier League (IPL) to retain all its sponsors including Vivo has attracted widespread criticism. But, it is unlikely to dampen the mood among Chinese companies, media industry sources have told Business Standard.

On Monday, the Confederation of All India Traders (CAIT) and the Swadeshi Jagran Manch came out strongly against the decision to retain title sponsor Vivo among other Chinese partners for the tournament, which begins on September 19 in the United Arab Emirates (UAE).

Media planners, who invest advertising money on behalf of companies, say that Vivo and other Chinese