Colors looking local for growth, doubles down its regional offerings

With overhaul of programming for a second Kannada GEC Colors Super and acquisition of Kaun Banega Crorepati's Bangla version, the entertainment network hopes to continue growing in regional markets

Almost two years into its launch, Viacom18’s second Kannada general entertainment channel (GEC), Colors Super, is set for a complete overhaul of its weekday and weekend programming this June. The channel will introduce eight new shows across genres and formats in 21 days, in a first for Indian television. The channel announced its fresh line-up through an especially-created promo ‘June Tingalu Super Tingalu’.

The slew of shows includes family dramas, love stories, sitcoms, and reality shows, including a new one for budding singers, a first for the market from Colors. The channel will also see Bigg Boss Kannada returning on air