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Comeback mission: Indian handset companies bet on PLI scheme to beat rivals

Bet on PLI scheme to beat rivals, but market sends out mixed signals

telecommunication, telecom, mobile, smartphone, phone
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Noida-headquartered Lava International, for instance, has scripted a comprehensive plan for a comeback.

Arnab Dutta New Delhi
After languishing for long, Indian smartphone majors are gearing up to fight back. At least two of them – Lava and Micromax – are arming themselves against the Chinese rivals which made them insignificant in the local market over the past few years.

Noida-headquartered Lava International, for instance, has scripted a comprehensive plan for a comeback. Expansion of the local manufacturing base to strengthening distribution and R&D, new product line-up to global tie-ups for exports, the company wants to do it all.  

According to Sanjeev Agarwal, chief manufacturing officer, Lava International, the company will scale up the capacities and increase the international

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First Published: Oct 23 2020 | 6:05 AM IST

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