 "Comeback mission: Indian handset companies bet on PLI scheme to beat rivals")
After languishing for long, Indian smartphone majors are gearing up to fight back. At least two of them – Lava and Micromax – are arming themselves against the Chinese rivals which made them insignificant in the local market over the past few years.
Noida-headquartered Lava International, for instance, has scripted a comprehensive plan for a comeback. Expansion of the local manufacturing base to strengthening distribution and R&D, new product line-up to global tie-ups for exports, the company wants to do it all.
According to Sanjeev Agarwal, chief manufacturing officer, Lava International, the company will scale up the capacities and increase the international
