Cookie maker Unibic looks beyond south India to expand production

With cash at its disposal, Unibic is trying to create more awareness about the brand in markets that are more rural in nature

Cookie maker Unibic is planning to set up a production base outside of south India as the company looks at breaking into the Hindi heartland apart from going deeper into markets in eastern India. The firm has its manufacturing plant located in Bengaluru, where it is has five production lines with a capacity to produce up to 100 tonnes a day.

Nikhil Sen, managing director, Unibic Foods, said the intent was to have a deeper footprint in the northern and eastern India, especially the Hindi-speaking states such as Uttar Pradesh where it had not seen much success with its premium range