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Couture gets corporate push as designers get capital, support for vision

S&N by Shantanu & Nikhil also has a very robust D2C vertical, and e-commerce is something we started during Covid times. All of this has only been possible because of this merger with ABFRL

Topics
fashion industry | ABFRL | Aditya Birla Fashion and Retail

Asmita Aggarwal  |  New Delhi 



fashion
(Left) A Ritu Kumar creation and Deepika Padukone in Abu Jani Sandeep Khosla and a (right)

In 2018, Raghavendra Rathore remembered a critical lesson he’d learnt at the New York City-based Parsons School of Design: When you reach a plateau, you must find capital to keep going. So he turned to Reliance, which came on board as an investor with a minority stake.

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First Published: Thu, July 07 2022. 22:32 IST

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