 "Covid-19 impact: Online sales bring cheer to FMCG majors’ top line")
The online channel is fast becoming an important segment for fast-moving consumer goods companies (FMCGs), especially those in personal care and health care divisions.
While the Covid-19 pandemic has given a fillip to digital adoption in general, the growing contribution of online within total sales for some FMCGs suggests companies are taking this segment seriously.
Online includes sales from marketplaces such as Amazon Pantry, BigBasket, and Grofers, as well as online platforms of modern traders.
The third-quarter (Q3) results of Marico, Dabur, Hindustan Unilever (HUL) shows that the contribution of online to total sales is now at 8-9 per cent. Analysts say this
