D2C biz investor G.O.A.T Brand Labs eyes $1 billion revenues in 3-4 years

Started about six months back, it has signed 11 brands in lifestyle space; The plan is to take the total number of brands to 100

G.O.A.T Brand Labs, which invests in and scales D2C brands, is eyeing revenues of $1 billion in the next 3-4 years.

Started about six months back, G.O.A.T has signed 11 brands. “Till now, we have revealed six,” Rishi Vasudev, founder of G.O.A.T Brand Labs, said.

G.O.A.T had raised about $36 million in the first round backed by investors like Tiger Global, Flipkart Ventures, Mayfield, Better Capital and Nordstar.

“Out of that kitty, we have spent 30-35 per cent in the 11 brands that we have acquired,” said Vasudev. The brands are in the lifestyle space (fashion, home & kitchen, nutrition,