Price hike is the last thing on our mind: Dabur India CEO Mohit Malhotra

'We are very reluctant because price rise has an impact on the demand as well as the volume growth', he said

Dabur India is entering the spices market and looking to strengthen its foothold in the food and beverage space, its Chief Executive Officer (CEO) Mohit Malhotra told Pratigya Yadav and Sharleen D’Souza in an interview. Edited excerpts:   

What is the rationale behind acquiring a majority stake in Badshah Masala? 
 

We undertook an exercise almost a year ago in which we appointed BCG to do category-wise evaluations of how to broaden our base to increase our total addressable market from being a beverage player to a foods and beverage company. One of the two food categories that emerged was tea.