Denim companies embrace blended jeans as cotton prices scorch

After more than doubling in a few months and showing no signs of corrections, high cotton prices have compelled denim makers to reconsider their product mix in favour of blended jeans. This means less conventional jeans that are made of almost 100 per cent cotton and indigo dye.

Surging cotton prices, coup­led with other raw materials, have shot up input costs by 30 per cent. Raw cotton prices have more than doubled from Rs 35,000 per candy of 356 kg in mid-2020 to over Rs 75,000 now. With the denim industry consu­ming at least 10 per cent of Ind­ia’s cotton, the