Every company/brand in its pursuit for a larger market share has been trying to identify new markets or exploit competitors’ weakness and win over their customers. However, the efficacy and accuracy of the tools and methods deployed has at times been suspect. With an ever-changing on-ground scenario there was no way to visually display and demonstrate the interplay or impact of critical factors — market share, population density, income and education levels, un-serviced outlets/customers, individual territories, demographic, geographic and others and can be easily understood by one and all across the corporate hierarchy. That was the case until this happened!
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