Dow Jones in pact with Airtel for news distribution

Media conglomerate Dow Jones has today entered into a pact with leading telecom services provider, Bharti Airtel to make financial news available to the latter's clients.

Under the the pact, the media firm will provide financial news from The Wall Street Journal and Dow Jones News wires to Airtel customers, DJ India's Managing Director, Mitya New said.

"Our partnership with Bharti Airtel, India's leading mobile phone operator, significantly enhances our ability to reach mobile users across India," New said.

The product, named as The Wall Street Journal India Mobile application, is free of charge for customers.

However, those who choose to access premium financial market news and data there will be a monthly charge of Rs 99.

 

Both companies declined to divulge the revenue sharing pattern or the period of contract.

As of January-end, Bharti Airtel has a customer-base of 121.7-million mobile customers in India.