Dr Oetker looks to leverage the e-commerce channel to drive sales

In phase two of growth, the firm hopes to make deeper inroads into the market with diversified offerings and innovative packaging solutions

In a land that has contributed the word chutney to the English language, it’s not easy being a challenger to the popular and versatile condiment. But German brand Dr Oetker has managed to do just that — through innovative product formulation, understanding the changing consumer profile and building on their experiences as much as that of the rivals. By the end of current year Dr Oetker aims to touch Rs 250 crore-plus in revenue, up from Rs 200 crore in 2017.

Having completed a