E-commerce firms clock $2.7 bn in sales in first four days of festive sale

E-commerce firms are on track to achieve $4.8 billion gross merchandise value

E-commerce players such as Amazon, Flipkart, and others have clocked about  $2.7 billion in sales in the first four days of festive sale. According to the latest report released by RedSeer Consulting ‘Mid-Festive Check In’, the first week (2nd-5th October) of festive sale of 2021, e-commerce platforms including social commerce and grocery, altogether the platforms garnered about $2.7 billion in sales and are on track to achieve $4.8 billion gross merchandise value (GMV) which was forecasted by RedSeer Consulting last month.

According to industry sources, this would surpass the pre-pandemic sales of $2.7 billion witnessed during the first week