E-commerce recovered, witnessed 17% growth post-Covid-19, says report

After e-commerce resumed operations post Covid-19, the return rate has seen a dip of about 10-30 per cent depending on the category.

According to the ‘E-commerce Trends Report 2020’ by Unicommerce, an online retail-focused technology platform, e-commerce not only recovered, but witnessed an order-volume growth of 17 per cent as of June 2020.

After the lockdown was announced, the problem of limited availability and fear of getting infected created a new shift in consumer behaviour and their buying patterns leading to a new wave of online consumers.

The consumer buying patterns and preferences have changed significantly with categories like health and pharma, fast-moving consumer goods (FMCG) and agriculture seeing a surge and exponential growth along with the rising number of first-time online