The report said all leading e-commerce companies are focusing on cities beyond the metropolitan cities.
According to the ‘E-commerce Trends Report 2020’ by Unicommerce, an online retail-focused technology platform, e-commerce not only recovered, but witnessed an order-volume growth of 17 per cent as of June 2020.
After the lockdown was announced, the problem of limited availability and fear of getting infected created a new shift in consumer behaviour and their buying patterns leading to a new wave of online consumers.
The consumer buying patterns and preferences have changed significantly with categories like health and pharma, fast-moving consumer goods (FMCG) and agriculture seeing a surge and exponential growth along with the rising number of first-time online
First Published: Aug 20 2020 | 7:50 PM IST