Emami spruces up Kesh King to consolidate pole position in hair oil segment

Moreover, Emami will also add the applicator to Kesh King which Indulekha - from the HUL stable - has already introduced

Keen on maintaining its leadership position in the Ayurvedic hair oil category where competition is intensifying, Emami has decided to spruce up the Kesh King brand this quarter by modifying its formulation and a more premium packaging.

In an investor conference call, Mohan Goenka, director of Emami Ltd, said, “We all know that there has been intense competition in this category. We have taken proactive action because everyone knows that it (Kesh King) is high on wholesale (sales channel) dependency; now that wholesale is back on track and we have also taken some corrective actions – we are re-launching Kesh