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Faircent acclaimed 'Breakthrough Brand' by Interbrand

Interbrand launched the Interbrand Breakthrough Brands report 2016 in partnership with Facebook, Ready Set Rocket, and NYSE


BS Reporter Mumbai, India’s largest peer to peer lending marketplace has been acclaimed as the ‘Interbrand Breakthrough Brand in Finance’ by Interbrand. The inaugural Breakthrough Brands report is in partnership with Facebook, Ready Set Rocket and the New York Stock Exchange (NYSE). is the only P2P lending marketplace and alternative lending platform globally in the Interbrand Breakthrough Brands report. Around 200 brands were nominated by a global network of key influencers—individuals chosen by Interbrand, Facebook, NYSE and Ready Set Rocket. The report features brands that are accelerating the rate of innovation and problem solving, and are setting the pace for growth. Of the 200 brands nominated globally, 60 are featured in the Interbrand Breakthrough Brands report. Some of the big ones are WeChat, MPesa, Xiaomi and Maple. Only two other brands from India are in the list Zomato & Paytm.

Speaking on the recognition, Rajat Gandhi, Founder and CEO, said, “Normally consumer brands are associated with high levels of advertising spends which tends to colour a brand's intrinsic strength, this recognition is the true testimony of the way our customers are interacting and deriving value from the brand at various touch points. This is a strong validation of the product & technology platform we have built.”

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First Published: Jul 30 2016 | 2:17 PM IST

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