Business Standard

Festival sale: Amazon 'War Room' buzz as it makes the first move

Amazon offices in Seattle, Singapore, Europe keep a close watch on the sale

Amazon
Premium

‘Amazonians’ brainstorm at a meeting at the World Trade Centre, Bengaluru | Photo: Amazon

Karan Choudhury Bengaluru
It's almost 9.30 pm on Saturday. Manish Tiwary, VP Category Management for Amazon India, has returned jet lagged from a trip to the Seattle headquarters, but he’s all ears to a young team member who has walked up to him with a query.

In snug shoes, a pair of shorts and of course a t-shirt with Amazon’s ‘Great Indian Festival’ logo emblazoned on it, Tiwary, who’s responsible for ensuring every customer gets to buy without a hitch, is all set for the long night ahead.

But even after successfully running festive sales previous years, last minute jitters is something even

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Sep 29 2019 | 10:16 AM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com