Festival sale: Amazon 'War Room' buzz as it makes the first move

Amazon offices in Seattle, Singapore, Europe keep a close watch on the sale

It's almost 9.30 pm on Saturday. Manish Tiwary, VP Category Management for Amazon India, has returned jet lagged from a trip to the Seattle headquarters, but he’s all ears to a young team member who has walked up to him with a query.

In snug shoes, a pair of shorts and of course a t-shirt with Amazon’s ‘Great Indian Festival’ logo emblazoned on it, Tiwary, who’s responsible for ensuring every customer gets to buy without a hitch, is all set for the long night ahead.

But even after successfully running festive sales previous years, last minute jitters is something even