E-commerce giants Amazon, Flipkart, and Snapdeal have witnessed blockbuster festive season sales. The pandemic accelerated the shift to e-commerce, with an increasing number of consumers shopping online at a higher frequency. The online festive sales received a strong response from October 15-19.
New estimates by RedSeer Consulting on Wednesday showed that $3.1 billion (Rs 22,000 crore) of goods were sold from brands and sellers in the first 4.5 days of the event. This means 77 per cent of RedSeer’s projected online sales were already achieved during the said timeframe. The ...
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