Monday, December 15, 2025 | 03:58 PM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

Fiat's US complaint poses roadblock to import of Mahindra's Jeep knock-off

Mahindra faces accusation of infringing iconic Jeep designs

Mahindra & Mahindra, Mahindra Two Wheelers, Tech Mahindra, Mahindra auto, M&M group, software, auto, auto component, SUVs, Mahindra tractors, Ford, Renault
premium

.

Mehr Nadeem | Bloomberg
Fiat Chrysler Automobiles NV filed a US trade complaint seeking to prevent Indian automaker Mahindra & Mahindra Ltd. from importing an off-road vehicle that looks like its iconic Jeep.

The Fiat Chrysler group filed the complaint on Aug. 1 at the US International Trade Commission, claiming that the Mahindra Roxor infringes key characteristics of Jeep’s signature trade dress -- namely the “boxy body shape with flat-appearing vertical sides and rear body ending at about the same height as the hood.”

“They are a nearly identical copy of the iconic Jeep design," Fiat Chrysler said in its complaint, which included photos
Topics : Automobile