Flipkart bolsters gaming strategy, acquires gaming startup Mech Mocha

Walmart-owned company sees strong trend of casual gamers going on to become early shoppers

E-commerce giant Flipkart has strengthened its gaming strategy through the acquisition of intellectual property (IP) from Mech Mocha, a mobile gaming start-up that runs India’s first live-social gaming platform Hello Play.
 

In addition to the acquisition of the company’s IP, Mech Mocha’s skilled gaming team will also join Flipkart. The Walmart-owned company continues to focus on developing new and innovative formats to engage with users on its platform. The firm did not reveal the financial details of the transaction.
 

Prakash Sikaria, vice-president, Flipkart, said the firm is focused on providing consumers with an opportunity to access great products and content,