Flipkart eyeing 70% market share to maintain lead over Amazon

Firm aims to push smartphone sales during festive season; Big Billion Days crucial for achieving target

India's largest e-commerce marketplace Flipkart is looking to extend its lead over rival Amazon during this festive season by targeting a 70 per cent market share in the domestic online shopping space.
 

With a $4-billion war chest, Flipkart is open to burning cash to buy a significant portion of the existing market share and continue its lead over Amazon. The mainstay of Flipkart's strategy is to push the sale of smartphones- a category that has not been providing monetary benefits to the e-commerce firms so far.

"We had set an ambitious market share target of 70 per cent and we