Flipkart prepones dates of flagship sale event to a day Amazon's event

In an email addressed to employees, Kalyan Krishnamurthy, CEO, Flipkart Group said the company has the potential to make a deep positive impact on the lives of everyone who engages with it

The battle between e-commerce firms to tap the festive season is intensifying further as Walmart-owned Flipkart is preponing the launch date of its biggest flagship event, The Big Billion Days (TBBD) to October 3. This is a day before rival company Amazon is launching its festive event, ‘The Great Indian Festival’ (GIF) 2021 which will start from October 4, 2021 for a month.

Earlier Flipkart had said it will kick off the TBBD, a 6-day event, from October 7 to 12, 2021. In an email addressed to the employees, Kalyan Krishnamurthy, chief executive officer, Flipkart Group said the company has the