Flipkart's social commerce arm Shopsy may hit 100 mn users this year

Social commerce is expected to be about a $70 billion market opportunity in the next few years

Flipkart’s social commerce platform Shopsy which was launched in July last year is expecting to touch 100 million users this year, as it eyes to become the largest such platform in the country. The Covid-19 pandemic has accelerated the shift to e-commerce, and more consumers are shopping online at a higher frequency on Flipkart’s Shopsy platform.

“We are very well on target to achieve that number (100 million)  by the end of the year,” said Prakash Sikaria,  senior vice president, growth and monetization, Flipkart, in an interview. “Shopsy has scaled up about four times through the JFM (January-February-March) quarter. By