Flipkart-Walmart potential deal underpins gap in India's retail market

Amazon isn't only looking to combat Amazon in the e-commerce space with this deal, but also wants to make inroads into India's underpenetrated offline retail market

As the deal which could see US retail giant Walmart investing as much as $10 billion for a majority stake in Indian e-commerce major Flipkart nears fruition, all eyes are focused on how Walmart executes its online-to-offline plan in the country.

Considered to be a major proponent of the deal, Walmart is looking at Flipkart as a partner not just to combat rival Amazon in the e-commerce space, but also as a way for it to make inroads into India’s underpenetrated offline retail market.

Sources privy to information of the deal confirm that Walmart is pushing to acquire 51 per cent stake