Ford banks on new EcoSport to revive sagging sales

Ford has already sold more than 200,000 units of the original EcoSport model

Ford India Pvt Ltd is expecting that its upgraded EcoSport model will reverse the falling trend in sales. In October this year, Ford India's combined sales and exports were down by 32 per cent.

“We have disrupted the India market with our compact SUV Ford EcoSport. Our sales declined in October as we were in the process of ramp up for the new EcoSport model. The latest EcoSport would be a winner and with this model, we are preparing to take on incremental numbers (in sales)”, said Balaji R Narasimhan, general manager (field operations & sales planning), Ford India Pvt