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Ford India to focus on margins not volumes, says MD Anurag Mehrotra

Anurag Mehrotra talks about his focus on ensuring a sustainable and profitable business

The logo of Ford is seen during the 87th International Motor Show at Palexpo in Geneva, Switzerland File photo:REUTERS
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The logo of Ford is seen during the 87th International Motor Show at Palexpo in Geneva, Switzerland File photo:REUTERS

Ajay Modi
Anurag Mehrotra, 44, took charge as the youngest managing director of Ford India (effective today) after spending over six years in the sales, service and marketing functions. He is also the first Indian to head Ford’s subsidiary here after many years. Mehrotra talks about his focus on ensuring a sustainable and profitable business while not chasing volumes at the cost of margins in an interaction with Ajay Modi.  

Q) Do you see more and more automobile majors opting for an Indian to lead the operations in this complex market?

A) It doesn’t matter if there is an Indian or