From Fitbit to Samsung, smart wearables makers steer the fitness curve

As more and more Indian consumers buy into health and wellness as a lifestyle choice, Fitbit, GOQii, Titan, Samsung, Xiaomi look to set the rules of the game

A few weeks back, smart wearables maker GOQii Technologies slapped a legal notice on Flipkart, accusing the homegrown e-commerce giant now backed by Walmart of deep discounting its products and unfair practices. Flipkart has denied the allegations, but tensions continue to simmer as GOQii founder and CEO Vishal Gondal has refused to back down. Step between the battle lines and what emerges is the bustling marketplace of brands that the wearables sector has become. Apart from one of the earliest global entrants into the space, the San Francisco-headquartered Fitbit that has yielded space to a bunch of new local and