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Many know the story of how vegetable oil maker Western India Vegetable Products changed its name to Wipro and subsequently became a technology behemoth.
Many other listed firms appear to be attempting a similar feat.
The number of companies that have undergone a change in name since 2008-09 is 1,230, including three in the current financial year, according to a Business Standard analysis of data-provider Capitaline’s records. Many of the companies undergo name changes for branding reasons, others because of demergers or changes in ownership, or to become part of an emerging market trend, suggest experts.
The trading and finance sectors account for
