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Furniture retailers prepare for road ahead as Ikea expands India footprint

Players counting on omni-channel retail, affordable products

Topics
Furniture | IKEA India | Online furniture

Viveat Susan Pinto & Samreen Ahmad  |  Mumbai/Bengaluru 



IKEA, Navi mumba store
Ikea India officials welcome the first two customers at the Navi Mumbai store on Friday. The launch of this store has pushed organised players to tap a wider set of consumers with furniture at affordable price points

The entry of Ikea, the world’s largest retailer, into with its second flagship store in the country may force organised players such as HomeTown (from Future group), HomeStop (from Shoppers Stop), and Home Centre (Landmark group) to revamp their offerings.

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First Published: Fri, December 18 2020. 20:05 IST

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