German FMCG major Dr Oetker beats slowdown with 24% growth in 2019

Peanut butter accounts for 20-25% of the company's sales, while mayonnaise category accounts for 50% of the revenue

At a time when most of the fast-moving consumer goods (FMCG) companies are lowering their growth projections amid weak consumer demand, the Indian arm of the $8-billion strong Germany-based Dr Oetker registered its best year of operations growing at a rate of 22-24 per cent.

The company's growth numbers are based on its pure-play into the comfort food category and focus on the taste-seeker category on consumers which account for 56 per cent of the total consumer base in the country.

"This year, it has been the strongest year for us in India and we fared well across the globe