Godrej fills gap in supply chain

Here's how the consumer goods giant is looking to cut its logistics costs by up to 10% a year

For consumer goods players, fill rate is a key indicator of how healthy and efficient their supply chain and logistics function is. The matrix determines a company’s ability to meet customer demand with stock at hand, thereby minimising inventory handling costs. Among Indian consumer firms, Godrej claims to have a fill rate of 99 per cent domestically — the highest in an industry with an average of 92 per cent. With a high fill rate, the company is working towards reducing its logistics costs by five to 10 per cent every year. Godrej’s high fill rate is a result of