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Google vs Facebook: India is set to be their next big battleground

Both the companies are looking at partnerships to expand their India business

Google, Facebook
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According to Dentsu Aegis Network, digital advertising will hit Rs 28,000 crore in 2024, compared to Rs 13,600 crore in 2019.

Surajeet Das Gupta New Delhi
With Google and Facebook both investing billions, India is set to be their next big battleground. 

On Monday, Sunder Pichai, Google Inc CEO, said the company will invest $10 billion in India in the next 5-7 years. The cash it has promised through a country-specific fund is nearly double the $5.7 billion that its rival Facebook invested less than three months ago to buy a 9.9 per cent stake in Jio Platforms which controls Reliance Jio and various other platforms.

Google’s decision is a landmark. But if one goes beyond the optics (the announcement was made in the presence of