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Grofers announces 9-day sales scheme, Rs 50 cr support to local partners

The company aims to sell 9 crore items produced by its partners including 5.5 crore items that are produced locally, Grofers said in a statement

Grofers has moved one step closer to becoming a unicorn
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The company has partnered with 800 micro small and medium enterprises for the GOBD (Grand Orange Bag Days) that started on Saturday.

Press Trust of India New Delhi

Softbank-backed online grocery seller Grofers on Saturday announced a nine-day sales scheme and Rs 50 crore working capital and advance payments support for partners manufacturing products locally.

The company aims to sell 90 million items produced by its partners including 55 million items that are produced locally, Grofers said in a statement.

"Our aim, with the latest edition of GOBD is to help our small scale manufacturing partners, MSMEs to come back on track so that we can together continue serving customers across India," Grofers CEO and co-founder Albinder Dhindsa said.

The company has partnered with 800 micro small and medium enterprises for