Business Standard

High commissions by Swiggy, Zomato have restaurants turning to alternatives

New players like Thrive and DotPe, which charge less, are emerging as alternatives

food delivery

Because of the high commission, restaurants are ending up charging higher rates for deliveries than for dine-in menus

Aryaman Gupta New Delhi
Tired of rising commissions, Nitin Chadha, co-owner of Madison & Pike, decided to sever ties with Zomato and Swiggy. When the Gurugram-based café had tied up with these food aggregators some five years ago, the commission was around 12 per cent. “It went up to 20-odd per cent in 2019 and to 25 per cent a year later. That’s when we decided to pull the plug; it was not sustainable for our business,” says Chadha.

Madison & Pike, instead, turned to Mumbai-based start-up Thrive, which provides third-party delivery services to restaurants at a much lower commission – three to five

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First Published: Aug 31 2022 | 3:39 PM IST

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