25% of demand now coming from digital channels, HUL tells investors

Says it's seeing 4x increase in e-commerce sales and 2x growth in modern trade

Hindustan Unilever (HUL) said the digital channel now accounts for 25 per cent of demand. It said it reaches 9 million stores digitally and sells 60 billion units, according to an investor presentation that was filed on the stock exchanges.

Last year, demand from digital channels – including e-commerce and its business-to-business app Shikhar, which retailers can use to place orders – stood at 20 per cent, it said.

In financial year 2021-22 (FY22), its turnover stood at Rs 50,336 crore.

HUL said it was witnessing a twofold increase in modern trade and pharma and cosmetics and fourfold growth in