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Hotels, travel brands pitch for a rebound as Covid-19 lockdown eases

As lockdown eases, ITC, Taj Hotels, Oyo, MakeMyTrip play up the safety line, bank on employee endorsements to rebuild trust in their brands

Trust building is a function of cleanliness in the post-pandemic market, say marketers
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Trust building is a function of cleanliness in the post-pandemic market, say marketers

Shally Seth MohileArundhuti Dasgupta Mumbai
Looking into the camera, mask and glove in place, the staff at Taj Hotels vouch for the safe processes being employed in their properties in a short video welcoming people back to the hotel. On a similar note, Oberoi Hotels has launched a social media campaign with its housekeeping, front office and kitchen team bantering over how they have spent the lockdown, smartening up their hospitality protocol. MakeMyTrip has a Corona handbook, ITC Hotels has a video about the hygiene focus at its properties, and Airbnb conveys the same message through a new cleaning handbook for its hosts on its