Maggi

Nestle to cut costs by $2.8 bn, boost marketing under CEO Laurent Freixe

The repercussions continue to weigh on the Swiss company's revenue after shoppers switched to cheaper, better advertised or more innovative brands, eating into Nestle's market share

Brand Maggi stronger than ever as Nestle India gears up for new leader

Brand consultants agree that Maggi has transcended its product category

Maggi revival architect Narayanan to bow out after 26 yrs with Nestle group

Throughout his career with the Nestle group, Narayanan has held numerous international leadership roles, spanning markets - Thailand, Cambodia, Myanmar, Laos, Vietnam, Egypt and more

FMCG companies likely to cash in on Korean noodles trend in India

According to the latest data shared by consumer intelligence firm NielsenIQ, the size of the Korean noodles market has surged from ₹2 crore in 2021 to over ₹65 crore in 2023

Nestle to sell 40 gm Maggi packets for Rs 10 to expand market share

Price points such as Rs 5 and Rs 10 are easier to remember and are perceived as being affordable by customers

Nestle has bigger appetite for India; increasing presence in rurban markets

The Swiss processed foods maker has significantly upped investments in its Indian subsidiary to expand its penetration in 'rurban' markets

India at 75: Horlicks to Maggi - 10 unforgettable brands we grew up with

India at 75: Horlicks to Maggi - 15 unforgettable brands we grew up with

While some brands have braved the challenges of time, a few have become distant memories of simpler days. Some have reinvented themselves. Here's a look at 15 brands we have grown up with

'You have increased prices immensely': Six-year-old girl writes to PM Modi

In the letter that has gone viral on social media, Kirti Dubey wrote that she had gone to a shop to buy Maggi but was sent back by the shopkeeper

Nestle India net profit declines 4.3% to Rs 515.3 cr in April-June qtr

Nestle India, which makes Maggi noodles, KitKat chocolate, sees 'early signs of softening' in sale of some commodities

From Maggi to tea, items that have become costlier

War of words: ITC, Nestle redraw the battle lines after HC ruling

The Madras High Court rejects a petition by ITC and lets Maggi use the word magical in its branding. Will the ruling lead to a fresh war of words?

ITC and Nestle can't claim monopoly over noodle brands: Madras HC

The order was issued in a dispute filed by ITC alleging that Nestle India has used the expression 'Magical Masala' for its instant noodles brand Maggi in 2013.

Hotels, travel brands pitch for a rebound as Covid-19 lockdown eases

As lockdown eases, ITC, Taj Hotels, Oyo, MakeMyTrip play up the safety line, bank on employee endorsements to rebuild trust in their brands

Return of Maggi: Volume and value surpasses pre-ban level of 2014

Prices of Maggi products dearer by an average 3.1%, volume up by 9.6% YoY

Nestle India's resurrection from Maggi debacle is virtually unparalleled

During the year, Nestle India strengthened its distribution base, sales capabilities and execution skills to secure the leadership position in most categories

Being safe for consumption to a healthy snack: The remaking of Brand Maggi

Brand Maggi has come out all guns blazing in the years since the ban

Nestle goes all out to protect reputation of Brand Maggi in Indian market

Brand experts believe that the recent court ruling is unlikely to create a big impact on the brand

Maggi noodles completely safe for consumption: FSSAI CEO Pawan Agarwal

FSSAI CEO Pawan Agarwal said all the test reports on Maggi noodles, since its re-entry into the domestic market, had found it to be fit for consumption.

Nestle CEO's lesson from 2015 Maggi crisis: Address concerns quickly

'The slightest concern gets out on social media, which builds up sentiments and beliefs very quickly,' said Nestle CEO Mark Schneider