Business Standard

How Nestle plans to cash in on your DNA and obsession with Instagram

Big Food is tapping expertise in AI and genetics to navigate a sea change in the way consumers make choices, which has upended businesses from transportation to television

Nestle
Premium

The move will see the company competes with Kellogg’s and PepsiCo

Lisa Du, Corinne Gretler, and Maiko Takahashi | Bloomberg
The company that brought you milk chocolate, Maggi instant noodles and Rocky Road ice cream is worried about your health.

Nestle SA, the world’s largest food company, has joined the trend for personalized nutrition with a blend of artificial intelligence, DNA testing and the modern obsession with Instagramming food. The program, begun in aging Japan, could provide the Swiss company with a wealth of data about customers’ wellness and diet as it pivots toward consumers who are seeking to improve their health and longevity.

In Japan, some 100,000 users of the “Nestle Wellness Ambassador” program send pictures of their food

Don't miss the most important news and views of the day. Get them on our Telegram channel

First Published: Aug 30 2018 | 8:35 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on business-standard.com are available only to BS Premium subscribers.

Register to read more on Business-Standard.com