How to get millennials obsessed with Japanese tea

Tea masters upending tradition with twists such as adding booze to the beverage

Tea culture in Japan isn’t just about matcha and sencha any more.
 
Modern Japanese tea masters are upending centuries of tradition with new twists on the drink, an attempt to persuade a new generation that tea doesn’t have to be stuffy, fussy and expensive. They’re bringing in innovations as daring as adding flavouring and alcohol.
                                               
That may not seem outlandish in a world that goes mad for Unicorn Frappuccinos, cronuts and rainbow bagels. But in Japan — home to the highly formal, regimented tea ceremony — it’s a sign of a growing movement in which tea stands, salons