HUL declares war on plastic with cardboard deodorant and bamboo toothbrush

Unilever is tying up with plastic collectors and recyclers in all developed countries and in large developing markets like India

When Hindustan Unilever (HUL) decided to put a curve on its best-selling Pond’s talc pack some time back, its patrons may have assumed the move was aimed at breaking the monotony of the cylindrical shape used for decades. While breaking the boredom was one of the reasons, the slight curve at the belly of Pond’s talc packs allowed the consumer goods giant to save one-third of the plastic that goes into each pack.

More recently, its distributors found that HUL had removed the plastic packaging layer inside the cartons of the best-selling Dove soaps. Dove soap packs now lay naked