Ice Cream vs Frozen Desserts: Amul contests Bombay HC order banning its ad

Rival firm Hindustan Unilever had filed a plea seeking injunction against the advertisement

Gujarat Cooperative Milk Marketing Federation (GCMMF), which owns the Amul brand, has challenged a Bombay High Court order passed in June, arguing before an appeal bench of the court that the ban imposed on its ice cream versus frozen dessert commercial needs to be set aside. 

R S Sodhi, managing director, GCMMF confirmed the development and said that the premise of the appeal is that the commercial merely seeks to educate consumers about the differences between frozen desserts and ice creams. "Our commercial seeks to educate consumers about the differences between ice creams and frozen desserts and there is no