A sustainable volume-led recovery driven by healthy rural demand, focus on expanding distribution reach, new product launches and commitment to bring down pledge on promoter shareholding has turned the Street bullish on consumer goods firm, Emami.
In the December 2020 quarter (Q3), Emami reported a second successive quarter of double-digit volume growth – a first since Q1FY19 – led by robust traction in the rural markets. Emami derives close to 55 per cent of its overall revenues from the hinterland. The figure is considerably higher than the industry average of 35 to 40 per cent, according to analysts' estimates.
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