In its bid to expand customer base in India, H&M launches online store

India will be the 45th global market where H&M has started online stores

Swedish fashion retailer Hennes & Mauritz (H&M), on Thursday, launched its online store in India to accelerate its growth further. The online store will help the company to reach out to most pincodes in the country and expand its customer base.
 
Its competitors, such as Zara, also have online platforms. Marks and Spencer has its own online store. It sells products on Amazon India as well. The company said that HM.com would be the same as its global counterpart and would not be sold on any other marketplace. Delhivery and Blue Dart are handling the logistics. The company has